In the vibrant tapestry of global entrepreneurship, cultural advancement, and humanitarian leadership, one name shines with enduring brilliance — AMBASSADOR (DR.) SIKIRU OMOGBOLAHAN ADISA ‘BOBBY’ OSENI, fondly revered as Apase Worldwide. His life is a remarkable chronicle of resilience, creativity, and purpose — a story woven through continents, causes, and cultures.

A Journey from Humble Beginnings to Global Influence

An indigene of Abeokuta, Ogun State, Nigeria, born and raised amidst the energetic bustle of Mushin, Lagos, Dr. Oseni’s life journey has always been defined by ambition, adaptability, and a relentless drive to uplift others. What began in the lively streets of Lagos has since extended across the globe — from Greece to the United Kingdom, and eventually to the United States, where he has lived for over 28 years, becoming a vital part of the African diaspora’s cultural and philanthropic footprint.

A rare tri-national citizen of Nigeria, the United Kingdom, and the United States, Dr. Oseni’s global perspective has shaped his identity and his vision. His deep-rooted understanding of diverse cultures, challenges, and opportunities fuels his unmatched ability to bridge borders, build platforms, and bring people together.

Scholar, Strategist, and Cultural Connector

Dr. Oseni studied History and Greek Language at the prestigious Aristotle University of Thessaloniki, Greece, laying the intellectual foundation for his enduring commitment to cultural dialogue and historical preservation. His academic and experiential understanding of culture led to his recognition by the Triumphant Christian University of America in Chicago, Illinois, where he was awarded an honorary Doctorate in Art and Culture.

He is not only a student of cultures — he is a living vessel of it. His ventures into music promotion, artist management, and event production have touched every corner of the Nigerian music scene and introduced countless talents to the global stage. From Fuji to Juju, Afrobeat to Gospel, his impact resonates through generations of artists, including legends like Pasuma, Saheed Osupa, Obesere, and Kollington Ayinla.

Through his companies — S.G. Multi National Investment LLC, S.G. Entertainment, and S.G. Instruments Equipment — he has built a formidable empire that serves as a launchpad for emerging artists and a sanctuary for cultural expression. His events, concerts, and promotions have not only entertained but have fostered unity among diverse African communities in the diaspora.

Recognized for Global Impact and Service

Dr. Oseni’s exceptional contributions have earned him widespread acclaim. He has been awarded the Best Promoter in America, Canada, and Nigeria, a recognition of his influence and excellence in the global entertainment industry. In 2024, he was honored as the Yoruba Culture Ambassador at the prestigious Hollywood and African Prestigious Awards (HAPA Awards) in Los Angeles, further affirming his role as a custodian of African heritage abroad.

In the same year, he was conferred with the Presidential Lifetime Achievement Award by President Joe Biden, acknowledging decades of unwavering service and leadership in cultural development, community empowerment, and international collaboration.

In January 2025, the United Nations recognized his global humanitarian footprint by naming him a Global Ambassador for Peace. This appointment celebrated his efforts in promoting cross-cultural harmony, driving social development, and uplifting marginalized populations around the world.

On July 12, 2025, his dedication to community welfare was further recognized when he was appointed Goodwill Ambassador of the State of Arkansas by Governor Sarah Huckabee Sanders — an honor that speaks to his ability to connect with local and global audiences alike.

The Humanitarian Heartbeat: Dr. S. G. Oseni Foundations

At the heart of Dr. Oseni’s vision is his most cherished endeavor — the Dr. S. G. Oseni Foundations, a nonprofit committed to transforming lives through compassion, care, and empowerment. The Foundation operates with a broad but focused mission: to provide health care, educational opportunities, food security, housing support, and social empowerment to underserved communities.

Through its health initiatives, the Foundation delivers cancer care, medical assistance for sick children, mobile clinics, and wellness outreach — bringing healing where it’s needed most. It breaks barriers to education by offering scholarships, school supplies, mentorship, and after-school programs, ensuring that no child is left behind due to poverty.

In addition, the Foundation is a pillar of support for widows, orphans, single parents, veterans, and people with disabilities. It provides vocational training, food distributions, housing support, and transitional assistance, helping individuals regain their footing and rebuild their lives with dignity.

Whether feeding the hungry, empowering youth, or building shelters for the homeless, every initiative under Dr. Oseni’s leadership is built on the Foundation’s core belief: “Restoring Hope. Rebuilding Lives.”

A Living Legacy of Purpose

More than a businessman, a promoter, or a philanthropist, Ambassador (Dr.) Sikiru Omogbolahan Adisa “Bobby” Oseni is a visionary committed to uplifting the human spirit. His life’s work bridges the gap between generations, nations, and dreams. Through a career that spans decades and continents, he remains anchored by values of service, excellence, and cultural pride.

He is also a proud husband, father, and grandfather, embodying the principles of family, leadership, and faith. His legacy, still unfolding, is not merely one of personal achievement but of community transformation and global inspiration.

As he continues to lead with integrity and vision, launching new ventures such as the Musical Instruments Launching Initiative and an Entertainment Magazine, the world waits to witness the next chapter in a life defined by giving, greatness, and global good.